Rachel Wulff is an award-winning journalist turned strategic media consultant with more than 25 years of experience helping organizations communicate with clarity, credibility, and impact. Drawing on a distinguished career in broadcast journalism and business leadership, Rachel specializes in media strategy, public messaging, brand storytelling, and community engagement.
Rachel worked as a television reporter and anchor for major television networks including CBS, NBC and FOX affiliates. She covered high-profile stories under multiple deadlines, delivered trusted public messaging during breaking news events, and built strong connections with audiences across broadcast, digital, and streaming platforms. Her work consistently generated earned media coverage picked up by national outlets and streaming platforms. She has also contributed to various talk radio stations across the country, including those owned by I Heart Media and Clear Channel stations.
Rachel is also the owner and operator of Lone Wulff Ranch, where she successfully built and scaled an 80 acre event venue and agriculture business. Through strategic marketing, brand storytelling, and community partnerships, she increased revenue by more than 400% in under three years while growing brand visibility and audience engagement.
Today, Rachel works with businesses, nonprofits, and public organizations to develop effective communication strategies, media messaging, and brand narratives. She brings a journalist’s instinct for clarity and credibility together with hands-on business leadership, helping clients navigate media relations, crisis communication, public engagement, and content strategy.
Known for her calm presence under pressure and her ability to connect with audiences both on camera and behind the scenes, Rachel helps organizations communicate with confidence, authenticity, and impact.

